The Ultimate Blueprint for Creating a Super Persuasive Testimonial

It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by  [click to continue…]

Use This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each Week

Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened  [click to continue…]

These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed

If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of  [click to continue…]

5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it  [click to continue…]

7 Ways to Use Your Personal Brand to Find More Clients

I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing comes a close second. But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing…. If it’s “digital” and “marketing,” I’ve probably done it. But there’s one  [click to continue…]

The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles

On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the  [click to continue…]