The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles

On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the  [click to continue…]

Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.   As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small  [click to continue…]

If You Give Away Your Best Content, Your Business Will Grow by 290%

If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous.  [click to continue…]

How Any Digital Business Can Explode Using Word of Mouth Marketing

We live in a digital age. Each day we’re bombarded with an endless stream of online ads via social media, websites, search engines, videos, and so on. Marketing companies spend billions upon billions each year researching, analyzing, and pushing ads to consumers. But you know what? No matter how sophisticated and streamlined digital marketing becomes,  [click to continue…]

How to Blast Away the Top 15 Conversion Roadblocks on Your Website

Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the past decade: And there are more and more conversion rate optimization (CRO) agencies popping up every day. A quick search on Google for “conversion rate optimization agency” gave me nearly  [click to continue…]