social media

With over 190,000,000 visitors going to Twitter each month, you would be silly not to leverage it. But you already know that… So, the real question is: “How do you gain traffic from it?” When Twitter first came out, gaining traffic from it was simple. All you had to do was sign up, and peopleContinue reading

Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? I’m making the case that socialContinue reading

Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you toContinue reading

Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you toContinue reading

Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this is much easier said than done. Sure, youContinue reading