build a brand

SPI 287: Should I Create a Personal Brand? Pros and Cons

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Welcome to week two of Branding Month here on SPI! This week we’re talking about personal branding. One of the most common questions I get asked is, “Should I create a personal brand?” Today we’ll be exploring the pros and cons …

SPI 286: How to Build a Brand that Stands Out from the Crowd

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Welcome to October, and welcome to Branding Month here on SPI! This month is all about building your brand, establishing your stake in the ground, and most importantly, building something that lasts. Today, I’m talking about the best actions you …