Advertising Month continues with a visit from two new experts, this time from the world of video advertising. Here today are Veeroll‘s Gideon Shalwick and Anja Kicken with a treasure trove of information on getting started with video ads, no matter your experience level or industry.
Veeroll was born out of Gideon and Anja’s desire for a simple software solution for video ad creators. They’d seen firsthand what video advertising can do for online business owners, but they also understood how scary video production can seem to a beginner. Through Veeroll, Gideon and Anja help online business owners create effective video ads and deliver those ads to the right audience, via the best channels, at exactly the right times.
Today, these video pros will walk you through what you’ll need to start your own video ad campaign. They’ll break down common myths about video production, ad targeting, and working with platforms like YouTube and Facebook. You’ll learn where you can’t afford to cut corners and where you’re free to take risks. Their advice applies to all kinds of industries and niches, as well, so no matter where your audience lives, you’ll be able to apply your brand-new video expertise.
Ready to get that camera rolling and launch your very first video ad campaign? Listen in to get started—I’ll be learning right along with you!
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Special thanks to Gideon and Anja for joining me this week. Until next time!
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- Why you should consider adding video to your business' advertising toolbox.
- A step-by-step walkthrough for creating a YouTube video ad campaign.
- A five-part structure for honing your video ad's unique message.
- The three things you don't want to get wrong with your video advertising.
- Why video is such a great medium for ad engagement.
- Simple steps to improve your ad targeting.
- Tips for driving traffic from platforms like YouTube and Facebook to your own site.
- How tracking pixels can transform your advertising's effectiveness.
- The personal pain point that inspired Veeroll.
- Video advertising success stories from Gideon and Anja.
- Free video advertising resources just for SPI listeners, and more!