Okay, in a previous article, I discussed many ways to earn money online. I also presented an extensive list, and in this series, I’ll be going into more detail for some of the more popular methods. So, picking up where I left off, this article will be addressing How To Earn Money With Online Marketing.
If you missed the first article in this Series, you may first want to read Part 1, here’s the link:
Ok, moving on to …Marketing!
First, let me address the difference between Marketing and Advertising. I’ve created a quick little video outlining the difference here:
Marketing is…
…the overall strategy that a company implements in order to gain “market” exposure while minimizing any negatives that may arise. This can encompass things like: Web Presence; Direct Mail; Advertising, Public Relations (including Damage Control), Branding, Social Media Marketing, etc.
So, How to Earn Money With Online Marketing?
Simple. But, let’s divide this response into two different categories.
1) For Business Owners who want an online presence, they can actually build their own web-site and earn enough from the site to not only help defray the basic costs of the website, domain and hosting, but to earn even more of a profit from doing business online.
For Service, Professional, or Physical Product providers who provide local services and who target specifically local customers, the owner can implement the use of Google AdSense, or can sell advertising spots on the website to other related businesses – especially if they are also in the local area and would enjoy the additional exposure. For small business owners, this would be similar to buying ad space on one of those direct mailers. I’m sure you’ve seen them. They are “co-op” mailers which share the costs among all those who bought advertising. In this case, it’s online, but the concept is the same. You are sharing costs among those who joined your site to showcase their offer to entice new and returning customers.
Here’s a few examples:
A Licensed Building Contractor and team who does renovations and add-ons finally builds a website to showcase their work, and wishes to sell ad space on a monthly basis (or yearly) to a local furniture store, a local bath fixture store, or a local lighting fixture store.
A Dentist finally builds a website to gain exposure for professional services, and sells additional ad space to a hair salon, nail salon, local gym, etc. This works especially well when the Dentist’s office is located in a strip mall with other shop owners sharing the same marketing effort.
A Local Marketing and Advertising provider actually has a web-site that offers paid spots to local small business owners allowing them to advertise their products or services at a lower cost. (Yes, that’s a shameless plug. It’s one of my sites. 🙂 )
Similarly, I also own InfinityArtsAndGiftsGallery.com which offers artists and crafters a way to market their art and beautiful hand-made wares. This site offers artists a craters a whole page of their own, and this site also has a Directory showing where these people are located. Some have their own shops, but some do not. So, depending on whether they encourage walk-in traffic on a local level, or if they just want to do business over the web, their page will outline their work and how to contact them.
The latter two examples transitions to those who are starting their own small business to offer Marketing services of their own to local small businesses in their community.
2) For Individuals who want to learn how to earn money offering Online Internet Marketing and who are just starting their own Internet Marketing Services company, local Marketers may begin by offering a portion of these types of services to their local brick and mortar businesses. They may offer similar “bite-size” services, such as mine, or they may offer “the whole enchilada!” And, many do! There are many online Marketers offering not only to build sites for business owners, but to manage them and more. Start-up Marketers may build websites for small businesses, host them, update them and also act as their Social Media Marketing Managers, or they may expand and offer even more in the way of Marketing by writing Press Releases or hiring graphic artists to package a whole “Branding” concept complete with logos and artwork available for both online as well as print advertising and printed matching stationery.
The Bottom Line…
…is that there are many ways to earn money either with online marketing or offering online marketing services – depending on whether you’re a local business owner or a local marketer who is just starting out.
And, we’ll stop here for now.
In the next installment of this series, I will be discussing How to Earn Money With Online Ads; Websites, Educational Forums, and Software Developers. Until then…
To Your Wealth!
