The Psychology Of Pricing

If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something practical.  [click to continue…]

Build Audience Connections with Content Marketing

You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s part of a larger marketing framework.  [click to continue…]

Smart Work Report: Matthew Gartland

In the first of the Smart Work Report series, COO/CFO Matthew Gartland shares how he works, his favorite business tools, and the transformation of Team SPI.Smart Work Report: Matthew Gartland from The Smart Passive Income Blog.

35 Content Marketing Lessons Learned

Not everyone will have to solve a specific problem for their content marketing, but most companies will. You can often learn methods to make your current or prospective content marketing more effective. The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business. There  [click to continue…]

A Guide on How To Create a Guide That’ll Drive You 361,494 Visitors

Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization that I have released on Quick Sprout? Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization. What you may not know is that although I was the  [click to continue…]