Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job. You [click to continue…]
The SPI community has been asking about the world of freelancing a lot lately, so I thought I’d share some recent thoughts on freelancing to guide you in how to start freelancing (and get your first client).
But first, I want to take you back to a post…
Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake [click to continue…]
I have a special announcement to make! I know a lot of you have not yet heard AskPat 2.0, so today I’m giving you SPI subscribers a little bonus: A sample call from the new show. Enjoy!
Ask Pat (1.0) was a show I started back in 2014 in which I a…
I have a special announcement to make! I know a lot of you have not yet heard AskPat 2.0, so today I’m giving you SPI subscribers a little bonus: A sample call from the new show. Enjoy!
Ask Pat (1.0) was a show I started back in 2014 in which I a…
Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate [click to continue…]
What exactly is a superfan? Glad you asked! Today I’m offering some tips and blueprints for building a thriving community of superfans who will boost your online business to the next level.
I also have two guests toward the end of this episode—Ma…
If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze [click to continue…]
What’s up, everybody? I’m so excited, because today I’m taking you on a tour of my home office!
Whether you work from home or a coffee shop or somewhere else, you’re going to get a couple things out of this post.
First, you’re …
It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought [click to continue…]
It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly. While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for Google searches. [click to continue…]
No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you go from the minute they find you all the way to a purchase? I kn…
Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media [click to continue…]
The internet is an amazing place, folks. I probably don’t need to tell you there’s more than one way to make money online. And today, I’m going to give you the lowdown on three strategies you can use to do just that!
I’ve built several businesses sinc…
Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need to spend tons [click to continue…]
