B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not all of these strategies will [click to continue…]
Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has been officially named World [click to continue…]
You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color schemes can impact sales on [click to continue…]
Ever interview someone for your podcast or YouTube channel? Andrew Warner is here to teach you how to host interviews that inspire, demand attention, and make a true impact for listeners.SPI 334: The Art of the Unforgettable Interview with Andrew Warne…
Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model is something that you should [click to continue…]
Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing [click to continue…]
Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing [click to continue…]
Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if they’re traveling or doing something [click to continue…]
Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if they’re traveling or doing something [click to continue…]
Get strategies and tactics for creating and selling successful products on Amazon, competing in the marketplace, and building a notable brand in the process with Scott Voelker, AKA the Amazing Seller.SPI 333: Branding Masterclass (and Selling Digital a…
Get strategies and tactics for creating and selling successful products on Amazon, competing in the marketplace, and building a notable brand in the process with Scott Voelker, AKA the Amazing Seller.SPI 333: Branding Masterclass (and Selling Digital a…
To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your competition to remain [click to continue…]
To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your competition to remain [click to continue…]
Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep an audience engaged. [click to continue…]
How fast does it take for your website to load? You may not think about this question very often, but it’s arguably the most important aspect of your site. That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions. In fact, 40% [click to continue…]
