Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What [click to continue…]
Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What [click to continue…]
Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses that expanded to the Internet, using it as an [click to continue…]
Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into t…
Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into t…
So you’re here because you want to know how to launch a brand new website (with a bang!). That’s exciting, and you should feel proud! This post will show you exactly how to do that and will cover a wide range of website launch tips, including:
What an…
So you’re here because you want to know how to launch a brand new website (with a bang!). That’s exciting, and you should feel proud! This post will show you exactly how to do that and will cover a wide range of website launch tips, including:
What an…
It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis. Here’s something [click to continue…]
It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in the world, but [click to continue…]
It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in the world, but [click to continue…]
So you’re ready to launch a new product. Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. Whether you’re releasing a new [click to continue…]
If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How …
If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How …
10 years ago today I walked into my boss’s office and got let go from my dream job. I felt like I’d been punched in the gut, but this was actually one of the best things that’s ever happened to me! Sometimes it takes letting go of whe…
Are you currently writing guest posts? I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more [click to continue…]
