There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your prospects [click to continue…]
With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an awesome Tumblr blog from scratch. I’ll also go over how you can promote your blog within Tumblr without being [click to continue…]
Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a bright, red Hellobar. [click to continue…]
If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something practical. [click to continue…]
Hal Elrod shares his amazing story of not one but two near-death experiences, and how they helped him develop the philosophy behind his book, The Miracle Equation. His passion and insight are truly contagious, so take a listen.SPI 367: The Miracle Equa…
ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors. I’ll you how to sift through the low-quality junk so that you can find top-notch products that you can make money from while [click to continue…]
Forum marketing might be the most underutilized traffic generation strategy on the planet. Industry forums are a watering hole of potential leads and customers. However, simply creating a signature and leaving generic posts isn’t going to get you a tidal wave of traffic. I’m going to show you how you can drive targeted traffic to [click to continue…]
You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s part of a larger marketing framework. [click to continue…]
In the first of the Smart Work Report series, COO/CFO Matthew Gartland shares how he works, his favorite business tools, and the transformation of Team SPI.Smart Work Report: Matthew Gartland from The Smart Passive Income Blog.
My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden [click to continue…]
Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google. Yes, understanding that you should be leveraging content marketing is the right first step, but before you launch your campaign, there is a [click to continue…]
Not everyone will have to solve a specific problem for their content marketing, but most companies will. You can often learn methods to make your current or prospective content marketing more effective. The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business. There [click to continue…]
Chalene Johnson and I talk work-life balance: the mistakes she’s made, the lessons she’s learned, how she’s brought that all together in her book, 131 Method. Lots of lessons here for you no matter what business you’re in!SPI 366: Anti-Busy. Pro-Purpos…
Chalene Johnson and I talk work-life balance: the mistakes she’s made, the lessons she’s learned, how she’s brought that all together in her book, 131 Method. Lots of lessons here for you no matter what business you’re in!SPI 366: Anti-Busy. Pro-Purpos…
Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization that I have released on Quick Sprout? Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization. What you may not know is that although I was the [click to continue…]
