Everyone wants more exposure for their brand and website. The benefits of increasing brand awareness and driving more website traffic speak for themselves. Sometimes, this process can be slow, painful, and somewhat ineffective. But in my experience, that only happens when people don’t know where to look for authority links. Once you’re able to getContinue reading 
Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. OnContinue reading
The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I simply stumbled upon it. Before I go into how I built an SEO agency and made millions from it, let me give you a quick background on how I stumbled upon it… The firstContinue reading
With over 190,000,000 visitors going to Twitter each month, you would be silly not to leverage it. But you already know that… So, the real question is: “How do you gain traffic from it?” When Twitter first came out, gaining traffic from it was simple. All you had to do was sign up, and peopleContinue reading
To most people, .edu and .gov are just another top level domain. But to SEOs, those three letters mean so much more. While many people in the SEO world doubt the fact that search engines give .edu and .gov site backlinks special superpowers, we can all agree that sites on .edu and .gov domains haveContinue reading
Contrary to popular belief, email marketing is not dead. In fact if you want to maximize your business’ profit, there’s one thing you need to know: email marketing has a return on investment (ROI) that beats any alternative—by a lot. Research shows that 99% of consumers check their emails every single day. Between personal email addresses,Continue reading
It doesn’t matter what type of company you have or what industry you’re in, email marketing needs to be a priority for your business. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. That said,Continue reading
Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? I’m making the case that socialContinue reading
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see aContinue reading
A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. It’s most commonly associated with pay-per-click ads like Google Adwords, where you can drive traffic to a specific URL that has been designed to receive those visitors. The problemContinue reading
Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they complete their first transactions? YouContinue reading
Email is the basic unit for reaching audiences, but here’s the thing—marketing automation is more than just email. You need to make sure that you develop a marketing approach that effectively integrates multiple channels to optimize your conversion funnels and user flows. This post will teach you how. You’ll learn: Principles of consumer psychology atContinue reading
Paid options can be a great source of traffic for your blog. But it’s all about the right kind of traffic. With paid search you can get the right kind of traffic for your blog. Not only can you get the right traffic, you can get lots of the right traffic. With paid search, though,Continue reading
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it. This guide is for entrepreneurs, founders,Continue reading
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
