It doesn’t matter what type of company you have or what industry you’re in, email marketing needs to be a priority for your business. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. That said,Continue reading 
Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? I’m making the case that socialContinue reading
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see aContinue reading
A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. It’s most commonly associated with pay-per-click ads like Google Adwords, where you can drive traffic to a specific URL that has been designed to receive those visitors. The problemContinue reading
Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they complete their first transactions? YouContinue reading
Email is the basic unit for reaching audiences, but here’s the thing—marketing automation is more than just email. You need to make sure that you develop a marketing approach that effectively integrates multiple channels to optimize your conversion funnels and user flows. This post will teach you how. You’ll learn: Principles of consumer psychology atContinue reading
Paid options can be a great source of traffic for your blog. But it’s all about the right kind of traffic. With paid search you can get the right kind of traffic for your blog. Not only can you get the right traffic, you can get lots of the right traffic. With paid search, though,Continue reading
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it. This guide is for entrepreneurs, founders,Continue reading
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you toContinue reading
Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you toContinue reading
Many marketing professionals have the best of intentions when it comes to creating landing pages, but sometimes their aspirations fall flat for one simple reason: They don’t know where to start. It’s all too easy to get bogged down in analytics, sales funnel creation, keyword research, persona development…and forget about the core reason why you’reContinue reading
Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on theContinue reading
Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this is much easier said than done. Sure, youContinue reading
