Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of …
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Every website can benefit from signup forms. Depending on your business, these forms may vary greatly in their design and purpose. Some of you are using signup forms to simply collect email addresses for your subscriber lists. Opt-in forms are great for your lead generation strategy. Other companies rely on signup forms to acquire new [click to continue…]
Just like most aspects of marketing and technology, search engine optimization has evolved over time. Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO. Search engines have changed the way they rank websites. If your company hasn’t been staying up [click to continue…]
Cryptocurrencies have been a hot topic lately to say the least. You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web. But today, cryptocurrencies have evolved and are starting to gain traction. Everyone knows someone with [click to continue…]
No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much [click to continue…]
No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much [click to continue…]
Saying “thank you” can go a long way. For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them. But it’s also a crucial inbound marketing strategy. According to research, 68% of customers will leave a company if they don’t think it cares about them. That’s why your [click to continue…]
How are you currently communicating with your customers? If calling, emailing, or submitting a form on your website are the only means for your customers to reach you, you need to get with the times and make some changes. Offering live chat on your website is a better way to provide customer service. According to [click to continue…]
How are you currently communicating with your customers? If calling, emailing, or submitting a form on your website are the only means for your customers to reach you, you need to get with the times and make some changes. Offering live chat on your website is a better way to provide customer service. According toContinue reading 
The world of technology is constantly evolving. As a marketer, you need to stay up to date on new advancements that could benefit your company. You don’t want to be left behind while your competitors forge ahead by adapting to the new world. In my consulting work, I often see marketers and business owners who [click to continue…]
If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win [click to continue…]
When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more [click to continue…]
To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across [click to continue…]
How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have [click to continue…]
Artificial intelligence has created a lot of buzz lately, and for good reasons. Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses. I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? [click to continue…]
