How Blockchain Is Changing the Digital Marketing Industry

Cryptocurrencies have been a hot topic lately to say the least. You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web. But today, cryptocurrencies have evolved and are starting to gain traction. Everyone knows someone with  [click to continue…]

15 Free Google Tools That Will Enhance Your Marketing Strategy

When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more  [click to continue…]

How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across  [click to continue…]

11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have  [click to continue…]