People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s [click to continue…]
It’s important for you to always try to improve your email marketing strategy. The trends continue to change each year, and you need to adapt. If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments. But where do [click to continue…]
It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue. But that’s not always the case. People ask me all the time why their bottom line hasn’t improved as [click to continue…]
Has your email list come to a standstill? Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work. The methods grow stale, and businesses have trouble adding new subscribers. If this is happening to you, don’t get discouraged. I’ll show you how to add subscribers and increase engagement with customer [click to continue…]
This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New Year’s Day These all happen [click to continue…]
How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can also help you add subscribers to your email list. Leveraging your live video streaming skills the right way can help you [click to continue…]
Here’s an idea. Sit back and watch your business grow without spending money or putting in too much effort. Sounds too good to be true? User-generated content, also known as UGC, is an excellent way to promote your business. This promotional concept will help you get customers without spending any money. These are the top [click to continue…]
Email marketing is more than just sending out a message or two to your subscribers every week. You’ve got to analyze data as well. If you’re not checking the statistics, how do you measure the success of each campaign? Look, I get it. There are lots of numbers on the Internet, and you may not [click to continue…]
It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable channel if you nurture it right. Don’t believe me? Activewear brand Rone is able to generate $80,000 in sales during product launch purely from its email list. [click to continue…]
What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind [click to continue…]
Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with a link to [click to continue…]
Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think about the goal of your website. The layout of your website should match the goal for your website, depending on your [click to continue…]
Social media platforms have evolved. Today, you can do much more than just write posts, comments, upload pictures, and videos. Now you have the option to live stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. But you just need to make sure you’re effectively using [click to continue…]
How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re not addressing it, you’re missing out on sales. Take a moment to ask yourself how you can improve the customer experience. Is [click to continue…]
I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique comes along, I get excited. [click to continue…]
