It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by [click to continue…]
Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part [click to continue…]
Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened [click to continue…]
If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of [click to continue…]
SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it [click to continue…]
If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a massive fan of the prez these days, but you can’t deny he knows a thing or two about branding. And I think we can all agree that online branding is incredibly important. This is especially true [click to continue…]
I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing comes a close second. But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing…. If it’s “digital” and “marketing,” I’ve probably done it. But there’s one [click to continue…]
Google can be really frustrating sometimes. If you’ve been in SEO for anytime at all, you know exactly what I’m talking about! Google’s success and global search market dominance have largely hinged upon its ability to perpetually evolve and provide the best user experience possible. As a result, SEO is in a constant state of [click to continue…]
People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different [click to continue…]
There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to make sure you’ve got enough [click to continue…]
If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash. If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics. Just this morning, I logged in to Buzzsumo to take a look [click to continue…]
On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the [click to continue…]
The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball. If you’re not sure what a [click to continue…]
Trust is everything. If you can’t earn consumers’ trust, you’re fighting a losing battle. And what’s a specific area that makes many consumers wary? That’s simple. It’s the way in which businesses handle payment information. In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment. Research [click to continue…]
Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. According to a study from KoMarketing, “52% of your visitors [click to continue…]
