As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form. As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small [click to continue…]
If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. [click to continue…]
Who doesn’t want something for free? It’s a very enticing proposition. Some of my best business-boosting hacks have taken place when I’ve offered something free. I’ve given away free tools, free software, free headphones, free trips, free cash, and hundreds of free resources. Free is amazing. And hardly anyone will turn down a free gift, [click to continue…]
I feel SEO has a reputation for being meticulous and painstaking. And perhaps that’s true to a certain extent. The initial phases of an SEO campaign can, in fact, be grueling. There’s on-site SEO, off-site SEO, and—everyone’s favorite—technical SEO. So, yeah, it can be kind of a pain. But here’s the thing. There is a [click to continue…]
We live in a digital age. Each day we’re bombarded with an endless stream of online ads via social media, websites, search engines, videos, and so on. Marketing companies spend billions upon billions each year researching, analyzing, and pushing ads to consumers. But you know what? No matter how sophisticated and streamlined digital marketing becomes, [click to continue…]
The entrepreneurial lifestyle is often a hectic one. Some “treps” easily end up working 50, 60, or even more hours per week. Don’t get me wrong. I love almost everything about running my businesses and blogs, but time is definitely at a premium. And I’m sure many of you know exactly what I’m talking about. [click to continue…]
Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the past decade: And there are more and more conversion rate optimization (CRO) agencies popping up every day. A quick search on Google for “conversion rate optimization agency” gave me nearly [click to continue…]
Marketing tools are essential for streamlining and automating the more arduous aspects of the process. The only issue is that you’ve got to actually learn how to use them. You have to learn their capabilities, their limitations as well as their nuances. It’s no biggie if you’re tech-inclined. But what if you’re not so tech-savvy? [click to continue…]
The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic traffic is the number one [click to continue…]
Facebook’s reach is insane. What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world. This means one thing for online marketers: boundless opportunities. Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend. It’s interesting because I remember not [click to continue…]
You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority [click to continue…]
Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any [click to continue…]
You hear the term “personal brand” being thrown around a lot these days. Almost annoyingly so. Everyone is trying to build and strengthen their personal brand in order to stand out in their industry and make a connection with consumers. It’s a key ingredient in building your career, a business, etc., so it totally makes [click to continue…]
I’ve said it before: a successful PPC campaign boils down to two things: Increasing click-through rate (CTR) Lowering cost-per-click (CPC) Pretty simple, right? But I want to add one more point to that statement. It’s not complicated. You also need to get high quality traffic. This means reaching your target audience and bringing in visitors [click to continue…]
Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are [click to continue…]
