It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app, you’re already heading [click to continue…]
So you’ve got a great idea for a new business. You took the time to write a business plan for …
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Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your …
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Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What [click to continue…]
Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses that expanded to the Internet, using it as an [click to continue…]
It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis. Here’s something [click to continue…]
It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in the world, but [click to continue…]
So you’re ready to launch a new product. Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. Whether you’re releasing a new [click to continue…]
Are you currently writing guest posts? We see this problem all too often when we’re consulting various businesses and bloggers. …
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No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the source of your new leads? [click to continue…]
Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially important for newer companies. Since [click to continue…]
How do you get a new customer? It may seem like a simple question, but the answer may be more …
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Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary group of customers. And someContinue reading 
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the right foundation, this road can [click to continue…]
Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all their efforts on getting higher conversion rates. Don’t get [click to continue…]
