It’s a mistake I see time and again… Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what your goals are, you need some way of quantifying the results of your efforts. Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI). To [click to continue…]
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be [click to continue…]
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be [click to continue…]
It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic. I’m just kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is 4 times better than any other form [click to continue…]
It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic. I’m just kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is 4 times better than any other form [click to continue…]
If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle. As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results. However, you’ll also get some bad ones, and overall that will lead to slow growth [click to continue…]
If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle. As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results. However, you’ll also get some bad ones, and overall that will lead to slow growth [click to continue…]
Do your readers hang on to your every word? I bet they don’t. Okay, that’s not fair because mine don’t all either. The facts clearly show that a large chunk of your readers will skim your content, no matter what. But that still leaves a lot of readers. And these readers can choose to skim [click to continue…]
If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. [click to continue…]
If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. [click to continue…]
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers. I could even spout off a laundry list of stats that prove just how big of an impact content marketing can have. [click to continue…]
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers. I could even spout off a laundry list of stats that prove just how big of an impact content marketing can have. [click to continue…]
When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff that helps my readers solve problems and achieve marketing goals. But I know humor is important. Some of you reading this article are funny people. You have a knack for creating [click to continue…]
Rarely do people read content from beginning to end. Maybe it’s because of our microwave, instant gratification culture. Maybe it’s …
The Step-by-Step Guide to Creating Scannable Content Read More »
The post The Step-by-Step Guide to Creat…
Creating great content, week after week, has a set of challenges. It’s one thing to understand how to create high quality content, but it’s an entirely different thing to actually do it. What you’ll quickly find is that if you want to adopt an aggressive content marketing strategy, you’ll need a team to create that [click to continue…]
