Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. OnContinue reading 
A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. It’s most commonly associated with pay-per-click ads like Google Adwords, where you can drive traffic to a specific URL that has been designed to receive those visitors. The problemContinue reading
Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they complete their first transactions? YouContinue reading
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
So much goes into an effective landing page. It takes practice, testing, analytics, design skills, keyword research, and so much more. Fortunately, there are plenty of landing page creation tools that take the guesswork out of building and optimizing your landing pages. This guide covers the best ones. Landing Page Builders These are typically websitesContinue reading
