When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more [click to continue…]
To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across [click to continue…]
How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have [click to continue…]
Artificial intelligence has created a lot of buzz lately, and for good reasons. Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses. I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? [click to continue…]
A high quality web hosting provider needs to have three things: Fast, secure technology that has what your website needs to run well Hosting options that give your business room to grow Fast access to customer support that knows what they’re talking about, and a huge catalog of nuanced self-help content InMotion and SiteGround, our [click to continue…]
Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. [click to continue…]
Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. [click to continue…]
With the holiday season quickly approaching, your business needs to take steps to prepare for a potential surge in sales. But you can’t assume people will buy from your brand during the holidays if you sit back and do nothing. The brands able to recognize the latest marketing trends will have success in the coming months. [click to continue…]
Nearly every email marketing platform promises the same thing: great deliverability, intuitive tools, designer-quality templates, and useful reporting so you can make the most of every email you send. We looked at the best email marketing services and found that yes, they do all reliably deliver email, make it easy to manage your massive lists, [click to continue…]
Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can expect to [click to continue…]
As an ecommerce shop, you always need to come up with new ways to increase your revenue. But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case. In fact, there are plenty of ways to increase revenue without acquiring new customers. [click to continue…]
As an ecommerce shop, you always need to come up with new ways to increase your revenue. But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case. In fact, there are plenty of ways to increase revenue without acquiring new customers. [click to continue…]
Is your pricing page designed to drive conversions? There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses. On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you [click to continue…]
In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. Your efforts have helped you [click to continue…]
Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning. [click to continue…]
