Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast

Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase. Find a keyword phrase that receives a considerable number of searches with minimal competition. Stuff  [click to continue…]

15 Essentials to Creating a Trust-Boosting YouTube Profile Page

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” These two stats demonstrate just how huge YouTube and video marketing in  [click to continue…]

How to Create a Link-Building Strategy from Scratch

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” In March 2016, Google Search  [click to continue…]

How I Built 826 Backlinks to a Single Article in 8 Weeks

No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites. In fact, a November 2016 study from First Page Sage found that backlinks are still the number one overall ranking factor in Google’s algorithm: And I seriously doubt this will change any time soon. Of course, there are other critical  [click to continue…]

The Digital Marketer’s Guide to Programmatic Marketing

The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers  [click to continue…]

How to Discover Your Customers’ Most-Googled Frustrations (and solve them)

Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” And just look at how much Google use grew between 2000 and 2012: It’s ridiculous! And this all means one thing. Google can  [click to continue…]

18 Essentials to Creating a Trust-Boosting Facebook Page

Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s spam complaints. Just think of all the scam  [click to continue…]