How to Create a Killer SEO Plan for 20172017 is here! I get excited with the changing of each year because it always presents new opportunities and new ways to improve both in marketing and in life in general. It also gives me motivation to make any adjustments I need to be a better marketer. [click to continue…]
How to Make Your Content Marketing Impossible for Competitors to CopyThe more advancements in digital marketing we make and the more information on how to spy on competitors we share, the more those things are being adopted in various industries around the world. That means you’re more likely to be the target of a spying [click to continue…]
How SEO Has Changed with the Possum Update Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t win today’s games. One of the more significant updates Google made in 2016 [click to continue…]
8 Content Marketing Tricks That Helped Dollar Shave Club Go ViralAsk any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about it too because they’ve bought subscriptions for the men in their lives. [click to continue…]
How to Become a Marketer Who Thinks StrategicallyOne of the greatest challenges a new marketer will face is getting into, and staying, in the right mindsight. By its very nature, marketing is highly tactical. There are countless ways to engage your audience. Unfortunately, most of the tactics tend to be done in a vacuum without [click to continue…]
How to Get Your Boss to Invest More Money in Content Marketing This YearContent marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of [click to continue…]
15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a laundry [click to continue…]
The Proven Guide to Using Live Video to Build Your Personal Brand2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video [click to continue…]
When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content? That’s the power of repurposing content. It’s a lot like creating [click to continue…]
