We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is [click to continue…]
We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is [click to continue…]
It’s a mistake I see time and again… Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what your goals are, you need some way of quantifying the results of your efforts. Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI). To [click to continue…]
It’s a mistake I see time and again… Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what your goals are, you need some way of quantifying the results of your efforts. Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI). To [click to continue…]
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be [click to continue…]
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be [click to continue…]
It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic. I’m just kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is 4 times better than any other form [click to continue…]
It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic. I’m just kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is 4 times better than any other form [click to continue…]
If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle. As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results. However, you’ll also get some bad ones, and overall that will lead to slow growth [click to continue…]
If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle. As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results. However, you’ll also get some bad ones, and overall that will lead to slow growth [click to continue…]
Do your readers hang on to your every word? I bet they don’t. Okay, that’s not fair because mine don’t all either. The facts clearly show that a large chunk of your readers will skim your content, no matter what. But that still leaves a lot of readers. And these readers can choose to skim [click to continue…]
If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. [click to continue…]
If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. [click to continue…]
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers. I could even spout off a laundry list of stats that prove just how big of an impact content marketing can have. [click to continue…]
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers. I could even spout off a laundry list of stats that prove just how big of an impact content marketing can have. [click to continue…]
