Facebook’s reach is insane. What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world. This means one thing for online marketers: boundless opportunities. Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend. It’s interesting because I remember not [click to continue…]
You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority [click to continue…]
The post SPI 256: Productivity and Frameworks with Mike Vardy from Productivityist from The Smart Passive Income Blog.
Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any [click to continue…]
The post A Post about Post-Vacation Blues: How to Quickly Get Back into Work Mode from The Smart Passive Income Blog.
You hear the term “personal brand” being thrown around a lot these days. Almost annoyingly so. Everyone is trying to build and strengthen their personal brand in order to stand out in their industry and make a connection with consumers. It’s a key ingredient in building your career, a business, etc., so it totally makes [click to continue…]
I’ve said it before: a successful PPC campaign boils down to two things: Increasing click-through rate (CTR) Lowering cost-per-click (CPC) Pretty simple, right? But I want to add one more point to that statement. It’s not complicated. You also need to get high quality traffic. This means reaching your target audience and bringing in visitors [click to continue…]
Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are [click to continue…]
The post SPI 255: Deep Work with Cal Newport from The Smart Passive Income Blog.
The post Smart From Scratch® Now Available! from The Smart Passive Income Blog.
The Internet is a noisy, overcrowded place. Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting. So, how do you get people to take you seriously? How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or [click to continue…]
The post SPI 254: Lessons Learned While Testing and Launching My First Online Course from The Smart Passive Income Blog.
The post How to Get the Most Out of an Online Course from The Smart Passive Income Blog.
Numbers don’t lie. When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking. Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business. They’ll use it to gauge your business’s health and whether it’s trending [click to continue…]
Blogging sucks. Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys. But what does suck is having to constantly come up with new ideas for blog posts. It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the [click to continue…]
