In the ever-evolving digital world, creating a professional and effective website is no longer reserved for web developers or designers. Traditional website development often required HTML/CSS knowledge, design proficiency, and significant time. Then c…
In childhood, we exhibit an innate understanding of target audiences by asking one parent for a treat, knowing the other will refuse. We choose the one most likely to say yes because it’s the easiest way to get to the end goal. Though this exampl…
Staying on top of what people are saying or writing about you is about more than ego. It helps you amplify the positive and quickly resolve anything negative—before it blows up. Healthcare providers face a unique challenge when it comes to their reputa…
Reputation management helps improve a public figure’s brand, gain better control over what information circulates about the figure in question, and repair damage caused by negative news pieces. It’s also an important consideration for every public pers…
White label reputation management involves offering reputation management services under the name of another agency. An example would be a digital marketing agency that doesn’t specialize in reputation management entering a white label agreement with a…
Electronic voices have been destined to answer phone calls ever since Bell Labs invented the Voder machine at the tail-end of the 1930s. These days, everybody and their mother has been greeted by an IVR (interactive voice response) phone system to walk…
Copywriting can seem like a dark art. It’s not. There’s a few, simple tricks that ALWAYS produce results. Get more sales, leads, and traffic just by changing a few words. And these steps are simple enough for a complete beginner to use. Look, if you fo…
If you’re serious about starting a blog just like this one, WordPress (the self-hosted version) is the way to go. Are there exceptions? Absolutely, but not many. The 5 Best Blogging Platforms and Blog Sites I use WordPress for every single one of…
If you’re serious about starting and growing an ecommerce store, Shopify is truly the best website builder for you. It’s been around for almost 20 years and is the gold standard for selling online. If you haven’t looked into it, I enc…
It really doesn’t matter which email marketing service you choose–there’s a learning curve no matter what, they all do most of the same things, and it’s relatively easy to switch between them. Sure, some are better for different…
Let’s walk through the entire process, step by step. From getting your website approved for AdSense, all the way to crossing the $100 payment threshold. That’s the first time hard cash will hit your account. 5 Steps to Add AdSense to Your Website…
Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the …
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How hard could it be to write a blog post? If a teenager can do it, you can too, right? …
How to Write a Blog Post: 22 Actionable Tips Read More »
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With over 190,000,000 visitors going to Twitter each month, you would be silly not to leverage it. But you already …
How to Increase Twitter Engagement by 324% Read More »
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If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success. The greater majority …
Headline Writing 101: How to Write Attention Grabbing Headlines That Convert Read More »
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