It’s something that everyone needs to consider at some point as they become more successful. Do you continue to do certain work yourself? Do you hire someone to help you out? Or do you outsource it? There are many areas like this in any business, but one in particular is content marketing. Creating and promoting [click to continue…]
You can find everything you need to know about creating great content on Quick Sprout. At least, for today’s standards. However, standards change. As expectations increase, as technology improves, standards are raised. And if you want to make sure that your content marketing stays effective in the future, you’ll need to adapt. I prefer to [click to continue…]
It’s something that everyone needs to consider at some point as they become more successful. Do you continue to do certain work yourself? Do you hire someone to help you out? Or do you outsource it? There are many areas like this in any business, but one in particular is content marketing. Creating and promoting [click to continue…]
Don’t you hate it? You understand how content marketing works, but you still can’t quite get the results you want. It’s hard to pump out enough high quality content in order to reach your goals. There are two main reasons for this. First of all, writing isn’t easy. Creating great content that is worthy of [click to continue…]
When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content? That’s the power of repurposing content. It’s a lot like creating [click to continue…]
The simplest things are often the most difficult. How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds. You and I both know that there’s a lot more that goes into a good content idea than the first [click to continue…]
The simplest things are often the most difficult. How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds. You and I both know that there’s a lot more that goes into a good content idea than the first [click to continue…]
Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat things for you. You deserve better. I want to give you the best advice possible so you can go out there and succeed. [click to continue…]
Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also [click to continue…]
If you want to be a successful online marketer, there’s one thing you must be able to do: you must be able to write. Writing is involved in almost every type of content creation there is. Emails, blog posts, and books are all primarily written content. But even for videos, podcasts, and courses, you need [click to continue…]
One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates [click to continue…]
The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post. And if you’re sick of not getting [click to continue…]
I create an immense amount of content. Currently, I post one massive blog post every weekday, plus I do guest posting. And I have other work too. The main thing I pride myself on is creating high quality content. In order to create a high volume of high quality content, you need to be as efficient [click to continue…]
It’s one of the biggest drawbacks of content marketing… How are you supposed to find time to create high quality content? On top of all the other things you need to do, now you need to find the time to create epic posts. These types of posts often take several hours to create. If you’re a [click to continue…]
The word epic is overused. It’s become watered down over the years, and most people don’t seem to appreciate what it means. Which is a problem. Why? Because the first rule of content marketing is: Create epic content. I’ve written about creating great content many times before, but epic is a level above that. According to [click to continue…]
