Mistakes happen. If you’ve been in business for a while, you know by now that mistakes are just part of the process. New businesses and startup companies are slowly learning this. Nobody is perfect, but some mistakes happen on a larger scale than others. But here’s the thing, lots of these mistakes can be avoided. [click to continue…]
Dropshipping is when you sell a product that’s shipped directly from the manufacturer to your customer. It is never held by you in a warehouse or a spare bedroom, and you’re not responsible for the packaging or shipping. Your dropship partner takes care of all that. Sounds dreamy, right? No warehouse rent to pay, no [click to continue…]
Starting a business is daunting. There is so much to think about and so much to do. It’s hard enough trying to figure out how to build and grow a business. The last thing we want to think about is figuring out how to put together an operating agreement or picking the right accounting system. [click to continue…]
As we close out 2018 and enter a new year, it’s time to look toward the future. Many of you might be making some new year’s resolutions such as diet changes, workout routines, and quitting bad habits. But outside of your personal goals, you also need to keep an eye on your business operations. More [click to continue…]
With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales. Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops. If [click to continue…]
Pretty much every single web host out there can run WordPress, and run it just fine. But the very best web hosting for WordPress will be from a fully managed WordPress host. “Managed WordPress” means the infrastructure your site is hosted on was tailor-made for WordPress, and everyone working behind the scenes has WordPress expertise. [click to continue…]
Every website can benefit from signup forms. Depending on your business, these forms may vary greatly in their design and purpose. Some of you are using signup forms to simply collect email addresses for your subscriber lists. Opt-in forms are great for your lead generation strategy. Other companies rely on signup forms to acquire new [click to continue…]
Just like most aspects of marketing and technology, search engine optimization has evolved over time. Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO. Search engines have changed the way they rank websites. If your company hasn’t been staying up [click to continue…]
Cryptocurrencies have been a hot topic lately to say the least. You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web. But today, cryptocurrencies have evolved and are starting to gain traction. Everyone knows someone with [click to continue…]
No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much [click to continue…]
No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much [click to continue…]
Saying “thank you” can go a long way. For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them. But it’s also a crucial inbound marketing strategy. According to research, 68% of customers will leave a company if they don’t think it cares about them. That’s why your [click to continue…]
How are you currently communicating with your customers? If calling, emailing, or submitting a form on your website are the only means for your customers to reach you, you need to get with the times and make some changes. Offering live chat on your website is a better way to provide customer service. According to [click to continue…]
The world of technology is constantly evolving. As a marketer, you need to stay up to date on new advancements that could benefit your company. You don’t want to be left behind while your competitors forge ahead by adapting to the new world. In my consulting work, I often see marketers and business owners who [click to continue…]
If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win [click to continue…]
