Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. Most of [click to continue…]
Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. Most of [click to continue…]
Google is still the place to find answers to questions. Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. The game has changed. Not only do you need a ton [click to continue…]
There is possible nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is really [click to continue…]
The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done well, it can [click to continue…]
Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, the [click to continue…]
Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the act of getting [click to continue…]
So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in these methods? I’m [click to continue…]
A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get to the content [click to continue…]
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. But you’re on a budget and can’t afford the $10K a month to hire a fancy agency and put out press releases. That’s fine. You’re better off executing you’re on strategy or hiring a really awesome consultant. When [click to continue…]
Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you [click to continue…]
You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you use hashtags? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and help [click to continue…]
Consumers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we have (or are about to) spend — especially when we’re giving into our wants. Here is what one Psychology Today article says [click to continue…]
Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they use [click to continue…]
There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your prospects [click to continue…]
