PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy. Holy smokes. That’s a lot of spend. The numbers alone tell us that this marketing [click to continue…]
The Keyword Planner is the one must-have tool for any Google Ads campaign so you can find profitable keywords. You’ll learn how to add “seed keywords” that help you uncover hidden gems, how to interpret the information the tool gives you, and how to estimate how much traffic you’ll receive from a particular keyword. Your [click to continue…]
The importance of Quality Score can’t be overstated. If you can master Quality Score, you’ll sleep easy knowing that you have an AdWords campaign that’s giving you the best possible ROI. However, optimizing your keywords, ads and landing pages for Quality Score isn’t easy or straightforward. I’ll go over each element that plays into Quality [click to continue…]
Want to make bulk edits to your Google Ads campaign? Do you have multiple people working on a single campaign? Or do you just want to tweak your ads and keywords while you’re offline on a flight? Then the AdWords editor is the answer you’ve been looking for. I’ll show you how to use this [click to continue…]
Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use to split test their ads, and [click to continue…]
Looking for an easy and effective way to increase your ad’s visibility and CTR? Look no further than Ad Extensions! Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even your social media stats within your Google Ads campaign. I’m going to show you how you can [click to continue…]
If you have a physical product that you sell on your ecommerce website, product listing ads (PLA) are for you. PLA ads allow you to show off your product’s images, prices, and description within Google’s search results. However, setting up a PLA campaign isn’t as simple or straightforward as your average Google Ads (formally Google [click to continue…]
The Display Network is a completely different animal than it’s Search Network counterpart. If you simply copy your Search Network campaign settings over to the Display Network, you’ll likely miss out on a boatload potential clicks and customers. Fortunately, setting up a Display Network is fairly easy if you know what to do. I’ll teach [click to continue…]
The Display Network is a completely different animal than it’s Search Network counterpart. If you simply copy your Search Network campaign settings over to the Display Network, you’ll likely miss out on a boatload potential clicks and customers. Fortunately, setting up a Display Network is fairly easy if you know what to do. I’ll teach [click to continue…]
Thanks to Ecommerce platforms like Shopify, BigCommerce and Wix, creating an online store has never been easier. Even with a full staff of developers and designers, we still use Shopify for our Ecommerce websites. The downside here is that the barrier to entry is low, which creates more competition. It might be easier than ever [click to continue…]
I love building and running email lists. Why? Because they make so much money. Even today, a healthy email list is one of the marketing assets that’s pure gold. With a good email list, it feels like printing money. Or having a marketing laser beam that floods any marketing promotion that I’m doing. My first [click to continue…]
I love building and running email lists. Why? Because they make so much money. Even today, a healthy email list is one of the marketing assets that’s pure gold. With a good email list, it feels like printing money. Or having a marketing laser beam that floods any marketing promotion that I’m doing. My first [click to continue…]
Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any [click to continue…]
Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what type of content my audience appreciates the most. Of course, there are other tools you could use to analyze your metrics, but they’re not as valuable as GA for two reasons. First, [click to continue…]
Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what type of content my audience appreciates the most. Of course, there are other tools you could use to analyze your metrics, but they’re not as valuable as GA for two reasons. First, [click to continue…]
