Syndicated

When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content? That’s the power of repurposing content. It’s a lot like creating  [click to continue…]

Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also  [click to continue…]

Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat things for you. You deserve better. I want to give you the best advice possible so you can go out there and succeed.  [click to continue…]

If you want to be a successful online marketer, there’s one thing you must be able to do: you must be able to write. Writing is involved in almost every type of content creation there is. Emails, blog posts, and books are all primarily written content. But even for videos, podcasts, and courses, you need  [click to continue…]

One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates  [click to continue…]

The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post. And if you’re sick of not getting  [click to continue…]

It’s one of the biggest drawbacks of content marketing… How are you supposed to find time to create high quality content? On top of all the other things you need to do, now you need to find the time to create epic posts. These types of posts often take several hours to create. If you’re a  [click to continue…]

I create an immense amount of content. Currently, I post one massive blog post every weekday, plus I do guest posting. And I have other work too. The main thing I pride myself on is creating high quality content. In order to create a high volume of high quality content, you need to be as efficient  [click to continue…]

The word epic is overused. It’s become watered down over the years, and most people don’t seem to appreciate what it means. Which is a problem. Why? Because the first rule of content marketing is: Create epic content. I’ve written about creating great content many times before, but epic is a level above that. According to  [click to continue…]

The word epic is overused. It’s become watered down over the years, and most people don’t seem to appreciate what it means. Which is a problem. Why? Because the first rule of content marketing is: Create epic content. I’ve written about creating great content many times before, but epic is a level above that. According to  [click to continue…]

When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend months creating the most awesome infographic, but if no one knows  [click to continue…]

You already know infographics work. The question is: how can you create one that will be popular? If you are like me, you probably don’t have a design bone in your body. But don’t worry; that shouldn’t stop you. When I first started creating infographics, I used to hire firms like Column Five, who are great at creating  [click to continue…]