10 years ago today I walked into my boss’s office and got let go from my dream job. I felt like I’d been punched in the gut, but this was actually one of the best things that’s ever happened to me! Sometimes it takes letting go of whe…
Are you currently writing guest posts? We see this problem all too often when we’re consulting various businesses and bloggers. …
How to Write Guest Posts That Drive Traffic to Your Website Read More »
The post How to Write Guest Pos…
Welcome to our second SPI community member feature! On our SPI Facebook Group, we have over 40,000 amazing entrepreneurs across all stages of business, and I wanted to start highlighting some of the amazing work the community members are doing with the…
No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the source of your new leads? [click to continue…]
Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially important for newer companies. Since [click to continue…]
The other day I asked my Uber driver if he’d ever heard of a guy named Harry Campbell. “Isn’t that The Rideshare Guy?” he asked. And that’s exactly who we have on the podcast today!
Harry is the creator of TheRidshareGuy.c…
How do you get a new customer? It may seem like a simple question, but the answer may be more …
Beginner’s Guide to Customer Conversion Funnel Read More »
The post Beginner’s Guide to Customer Conversion Funnel appeared first o…
Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary group of customers. And someContinue reading 
All too often, we come across content in the passive income sphere (more like a blob but that’s another matter) that is either all filler, or the classic regurgitated 5-minute-fix that you’ve heard too many times for your liking. This is by…
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the right foundation, this road can [click to continue…]
There is one aspect of running a business that doesn’t get talked about nearly enough, and that’s public relations (PR) and mainstream media. It’s also something that I don’t teach, and that’s because, hey, I don’t k…
Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all their efforts on getting higher conversion rates. Don’t get [click to continue…]
Depending on whom you ask, Millennials have an interesting reputation. Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them. An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.” Truthfully, I think that’s a bit harsh. But it’s safe [click to continue…]
What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is something you need to focus [click to continue…]
Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spre…
