The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, af…
I once heard a phrase that has stuck with me for years, and has become one of the most important phrases for my business:
“You can’t improve what you don’t track.”
It’s a simple idea, yet so easy to forget, or just ignore. This phrase has b…
Long Tail Pro – once hailed as the undisputed best keyword research tool – has certainly seen it’s ups and downs over the years. Long Tail Pro was originally created by Spencer Haws, from NichePursuits.com, back in 2011. He paid to ha…
No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can [click to continue…]
Republican lawmakers and President Donald Trump claimed to have passed the biggest tax reform bill in over 30 years. President Trump signed it into law just before Christmas, 2017. Reporters, writers, experts, so-called journalists and ordinary folks l…
The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. …
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Today’s episode is a very special one, and it’s just you and me. We’re closing in on the end of the year, and there’s a lot to talk about. This time is a great opportunity to reflect on the past year and what’s to come for…
Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn [click to continue…]
Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors. Implementing scarcity tactics [click to continue…]
This episode is all about learning from mistakes. Last week we talked about my plans for 2018—well, a lot of the lessons I learned this year resulted in those plans. Today, I’m sharing those lessons with you, not just as an example of what not to…
I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success with adding customers to their [click to continue…]
Last year, when I was setting goals for 2017, I knew that a primary strategy for my business was going to be creating and launching effective and in-depth online courses for the SPI audience. One of the motivating factors for this was to significantly …
Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be [click to continue…]
Hey, everyone! This post is a trial run of a new blog post format, and we’re using a video guide I created in 2015 on how to write the first draft of your book to test it out. Basically, I want to make it as easy as possible for you to digest, enjoy, a…
Where can your customers reach you? I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location. Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later. But for now, let’s assume at the bare [click to continue…]
