My November 2017 Monthly Income Report

Over the past few years, the business has become more and more like a machine. Although I’m definitely keeping myself busy with new projects, more parts of the business become automated. This is thanks to the team that I’ve built, the software we’re us…

SPI 295: 35 Quick Life Lessons from 35 Years of Life—Plus a Pencils of Promise Birthday Challenge!

Guess what? Today’s my birthday! I am 35 today and very grateful to have lived this long and experienced so much. I wanted to share some of the lessons I’ve learned along the way, so today I’m giving you 35 quick lessons from 35 years…

How to Squeeze Revenue from Confirmation Emails

Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have to second-guess whether their order went through or whether an action they completed was successful. That’s why all companies need to  [click to continue…]

Why Websites with Simple Designs Have Higher Conversion Rates

Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of  [click to continue…]

How Different Color Schemes Can Impact Sales on Your Website

While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need  [click to continue…]

The Most Effective Ways to Generate Leads for Your Business

To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s where I want you  [click to continue…]