How to Become the Most Persuasive Copywriter on the Planet

Copywriting, when compared to other forms of writing, is a different kind of animal. It’s not necessarily about writing well. It’s about writing persuasively. It doesn’t matter if you’re a world-class wordsmith or a literary genius. If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your  [click to continue…]

SPI 268: How to Up Your Online (and Offline) Game with Jordan Harbinger

I’m thrilled to welcome Jordan Harbinger back to the podcast to talk about the most important factor in the success of your business: you. In this episode, Jordan’s offering up the lessons he’s learned as the host of The Art of Charm…

The Ultimate Blueprint for Creating a Super Persuasive Testimonial

It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by  [click to continue…]

Use This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each Week

Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened  [click to continue…]

These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed

If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of  [click to continue…]

The Story of Niche Wolf – Niche Ideas and Keyword Research

It all started in the Niche Site Project 3.0 Facebook group owned by Spencer Haws. I was browsing through one day, as I often do, and came across a post from a guy who was looking to sell his website. I usually ignore those posts because they’re usually people trying to offload their crappy niche […]

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5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it  [click to continue…]