Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them. Even if the blog is relevant and the content is great, in a world of rapid-fire of competing [click to continue…]
Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based [click to continue…]
The post SPI 252: Live Streaming Video and the Data that Proves Its Worth with Michael Stelzner from The Smart Passive Income Blog.
Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily [click to continue…]
The post 7 Lessons I Learned While Testing & Launching My First Online Course from The Smart Passive Income Blog.
Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency, provides insight into some of the platforms that attract the most trolls, with Facebook taking a commanding lead. I’ll be upfront [click to continue…]
One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates [click to continue…]
The post SPI 251: (In the Middle) Launching a New Course with New Entrepreneur, Sarah Argenal from The Smart Passive Income Blog.
How to Create a Killer SEO Plan for 20172017 is here! I get excited with the changing of each year because it always presents new opportunities and new ways to improve both in marketing and in life in general. It also gives me motivation to make any adjustments I need to be a better marketer. [click to continue…]
How to Make Your Content Marketing Impossible for Competitors to CopyThe more advancements in digital marketing we make and the more information on how to spy on competitors we share, the more those things are being adopted in various industries around the world. That means you’re more likely to be the target of a spying [click to continue…]
I recently decided to upgrade my security options by adding SSL certificates to all of my good websites. Take a look at the address bar for this page that you are on right now. See the https:// at the beginning of my URL? The ‘s‘ at the end of ‘http‘ means that my website is […]
The post Adding SSL Certificates (HTTPS) for SEO and Other Benefits appeared first on The Dumb Passive Income Blog and was published by Matthew Allen. If you would like to participate in the community by leaving a comment or exploring the rest of our site, please click through to The Dumb Passive Income Blog.
How SEO Has Changed with the Possum Update Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t win today’s games. One of the more significant updates Google made in 2016 [click to continue…]
The post SPI 250: Stories of Failure that Turned Into Something Great from The Smart Passive Income Blog.
8 Content Marketing Tricks That Helped Dollar Shave Club Go ViralAsk any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about it too because they’ve bought subscriptions for the men in their lives. [click to continue…]
The post 3 Tiny Shifts That Made a Huge Difference in My Business from The Smart Passive Income Blog.
