The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic traffic is the number one [click to continue…]
How to Get Your Boss to Invest More Money in Content Marketing This YearContent marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of [click to continue…]
How many articles have you read about creating great content? Quite a few, hopefully… Creating valuable to your readers content is one of the key components of effective content marketing. But here’s the problem: How do you combine the lessons from all those articles? They all teach you something valuable, but consolidating all those useful techniques [click to continue…]
Content marketing growth isn’t always explosive, but should it be slow? No, it shouldn’t. You should have steady, measurable growth on a monthly basis in most cases. That’s why it pains me to see so many marketers create content and be satisfied when barely anyone sees it. You don’t need tens of thousands of views for [click to continue…]
Content marketing growth isn’t always explosive, but should it be slow? No, it shouldn’t. You should have steady, measurable growth on a monthly basis in most cases. That’s why it pains me to see so many marketers create content and be satisfied when barely anyone sees it. You don’t need tens of thousands of views for [click to continue…]
Content marketing is amazing for attracting your target audience and building a relationship with it. There is just one problem, though… How do you do it? I share a lot of content marketing tips in my posts, but those posts usually assume you’re already doing content marketing, at least to some degree. But if you haven’t started yet, [click to continue…]
Content marketing is amazing for attracting your target audience and building a relationship with it. There is just one problem, though… How do you do it? I share a lot of content marketing tips in my posts, but those posts usually assume you’re already doing content marketing, at least to some degree. But if you haven’t started yet, [click to continue…]
It’s a mistake I see time and again… Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what your goals are, you need some way of quantifying the results of your efforts. Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI). To [click to continue…]
It’s a mistake I see time and again… Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what your goals are, you need some way of quantifying the results of your efforts. Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI). To [click to continue…]
We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is [click to continue…]
We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is [click to continue…]
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be [click to continue…]
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be [click to continue…]
It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic. I’m just kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is 4 times better than any other form [click to continue…]
It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic. I’m just kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is 4 times better than any other form [click to continue…]
