How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your  [click to continue…]

How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them. According to a  [click to continue…]

SPI 318: Modern Mindfulness with Melissa Monte—An SPI Student and Her Successful Start

I’ve had a lot of requests for episodes like this, so we’re doing something a little different today. We’re talking to Melissa Monte, a student of my Power-Up Podcasting Fast Track Workshop. Her podcast, Mind Love, launched soon after…

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,  [click to continue…]