It never ceases to amaze me how putting myself out there and simply interacting with others can lead to incredible things online. In this case, you’re about to read a phenomenal blog post, about the Keyword Golden Ration, that came about as a dir…
The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but [click to continue…]
Welcome to my December 2017 monthly income report! We’re well into January now and things are flying over here at SPI headquarters. I’m working on getting ready for my YouTube push next month (subscribe here so you don’t miss anything) as well as some …
How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page [click to continue…]
Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up [click to continue…]
Today we’re talking about The Green Room, a six-member mastermind group that I’ve been a part of for years. Leslie Samuel, Michael Stelzner, Cliff Ravenscraft, Mark Mason, Ray Edwards, and myself—we get together to hold each other accountab…
Every business has room to improve its conversion rates. Analyzing your website is the first logical step if you’re looking …
How to Boost Conversions by Personalizing Your Website Read More »
The post How to Boost Conversions by Personali…
My Biggest Keynote Ever
Just this past November, I spoke in front of an audience of 3,000 people—the largest number ever for me—at Christy Wright’s Business Boutique event. It was one of the most amazing experiences of my life.
Everything is ampl…
Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social [click to continue…]
Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to …
How to Develop a Customer Persona That Improves Conversion Rates Read More »
The post How to Develop a Customer Perso…
The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, af…
I once heard a phrase that has stuck with me for years, and has become one of the most important phrases for my business:
“You can’t improve what you don’t track.”
It’s a simple idea, yet so easy to forget, or just ignore. This phrase has b…
Long Tail Pro – once hailed as the undisputed best keyword research tool – has certainly seen it’s ups and downs over the years. Long Tail Pro was originally created by Spencer Haws, from NichePursuits.com, back in 2011. He paid to ha…
No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can [click to continue…]
Republican lawmakers and President Donald Trump claimed to have passed the biggest tax reform bill in over 30 years. President Trump signed it into law just before Christmas, 2017. Reporters, writers, experts, so-called journalists and ordinary folks l…
