This month, I’ve been learning everything I can about creating and selling physical products. I’ve explored how new products get made, how they get in the hands of customers, and how great products attract communities of raving fans. T…
One billion hours of video. That’s how much content is viewed each and every day on YouTube! That translates to 46,000 years of content annually. Another amazing thing about YouTube is the amount of time users spend on it. Believe it or not, the average YouTube session is 40 minutes. That dwarfs the amount of time people [click to continue…]
Whenever I travel anywhere, I bring my laptop, and on my laptop there’s a laptop cover that everyone seems to ask about. It comes from Brik Book, and it’s a LEGO-compatible cover. It’s awesome.
I interviewed the founder of Brik Book, Brett Mille…
I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to be an Oprah-level figure to have your own discernible brand. But the Internet has changed that. It’s made personal branding viable for pretty much everyone, provided you put in the time and energy. That’s why [click to continue…]
The majority of people have the attention span shorter than a goldfish. When it comes to your website, it’s probably hurting you. According to HubSpot, “55% of visitors spend fewer than 15 seconds on your website.” You’d better grab their attention in a hurry. But how do you do that? By placing the most important [click to continue…]
This month, I’m learning everything I can about the world of physical products: how to create my own, how to validate them, how to find the perfect manufacturer, and how to get them in the hands of my customers. Joining me today to explore all …
Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If you think about the sheer size and scope of Facebook, it’s mind-boggling. And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media [click to continue…]
Welcome to my May 2017 Monthly Income Report!
There are lots of things happening in SPI land these days. Lots of investments back into the business, to be precise, but I’ll report on those in just a moment. First, for those of you who are seeing this…
Facebook Live, YouTube Live, Periscope. All the major social platforms are integrating live streaming in some form. Several up-and-comers, like Meerkat and MeVee, are also creating buzz. And this all means one thing: Live video is hot. Scorching hot. It seems everyone is now using live video in some fashion to connect and interact with [click to continue…]
Did you know Gmail alone has more than one billion monthly active users? That means roughly one in every seven humans on the planet has a Gmail account. And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience. Just think about [click to continue…]
This month, I’m on a mission to learn everything I can about creating and selling a stellar physical product. That’s why today I’m talking to Tom Montgomery, co-founder of a hugely successful clothing company with a massive fan foll…
Instagram recently announced it reached 700 million users! Of those users, 100 million signed up in the last four months, marking the platform’s fastest-ever growth rate. If you’re wondering how it stacks up against other major networks, see for yourself: It’s currently the third most popular social networking site and has a commanding lead over Twitter. Here’s [click to continue…]
Some of the most common questions I receive from the SPI audience are about the legal aspect of starting a business. Although I’ve had my fair share of legal-related experiences (both positive and negative) since starting my business, I also know…
I’m a curious person by nature. I find myself constantly doing research on nearly every topic under the sun. If I’m chilling at a restaurant with friends and someone wonders about a current event or mentions a fact, I’m Googling it on my phone. (Yeah, I’m that guy.) A lot of my Google searches begin [click to continue…]
Copywriting, when compared to other forms of writing, is a different kind of animal. It’s not necessarily about writing well. It’s about writing persuasively. It doesn’t matter if you’re a world-class wordsmith or a literary genius. If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your [click to continue…]
