The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles

On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the  [click to continue…]

You Can Use 404s to Boost Your SEO. Here’s How.

The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball. If you’re not sure what a  [click to continue…]

SPI 262: Habit Forming Products with Nir Eyal, Author of Hooked

How many platforms do you check every day, almost without thinking about it? What products are an unconscious part of your daily routine? These kinds of habit forming products are what today’s episode is all about. Here to explore how customer…

10 Things You Can Do RIGHT NOW to Improve Your Online Business or Blog

No huge intro needed for this post. Here are ten actionable items that you can do right now to improve your online business or blog.
1. Re-Evaluate Your Goals
On a piece of paper (yes, paper), write down where you want your business or blog to be a ye…

How to Tell a Gripping Story on Your About Page

Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. According to a study from KoMarketing, “52% of your visitors  [click to continue…]

Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.   As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small  [click to continue…]

SPI 261: SEO Self-Audit Checklist – An Interview with My Recent SEO Hire

Does staying on top of your site’s SEO ever feel overwhelming? Does keeping up with Google’s ever-evolving search ranking preferences have you scratching your head? Then you’ll love today’s guest. VuduMarketing.com‘s Sam…

If You Give Away Your Best Content, Your Business Will Grow by 290%

If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous.  [click to continue…]