How to Improve Your Alexa Ranking in 30 Days or Less

Numbers don’t lie. When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking. Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business. They’ll use it to gauge your business’s health and whether it’s trending  [click to continue…]

Mortgage Crushing Challenge Update #1 – Choosing a Niche (My $9,300 Mistake)

Welcome to my latest update for the 2017 Mortgage Crushing Challenge! In this update, I’ll be sharing details about my thought processes when it comes to choosing a niche. If you don’t know what this challenge is all about – please refer to the Financial Freedom post that I wrote at the very beginning. It […]

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These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months

You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” You get it. But  [click to continue…]

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based  [click to continue…]

Here’s Why Your Customer Acquisition Strategy Isn’t Working

Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily  [click to continue…]

What Should You Do if Someone Attacks You Online?

Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency, provides insight into some of the platforms that attract the most trolls, with Facebook taking a commanding lead. I’ll be upfront  [click to continue…]

7 Tips to Take Your Content From “Meh” to Amazing

One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates  [click to continue…]