SPI 311: How to Build an Audience with Your Hobby

Have you ever considered starting a podcast? Do you wonder what it’s like to get going? Are you thinking of trying to build an audience out of your hobby? Today’s guest—Phil Lichtenberger of Scanner School—can give you some insight into tha…

SPI 311: How to Build an Audience with Your Hobby

Have you ever considered starting a podcast? Do you wonder what it’s like to get going? Are you thinking of trying to build an audience out of your hobby? Today’s guest—Phil Lichtenberger of Scanner School—can give you some insight into tha…

BONUS: How to Focus on Just One Thing at a Time (Special Episode)

I have a special announcement to make! I know a lot of you have not yet heard AskPat 2.0, so today I’m giving you SPI subscribers a little bonus: A sample call from the new show. Enjoy!
Ask Pat (1.0) was a show I started back in 2014 in which I a…

BONUS: How to Focus on Just One Thing at a Time (Special Episode)

I have a special announcement to make! I know a lot of you have not yet heard AskPat 2.0, so today I’m giving you SPI subscribers a little bonus: A sample call from the new show. Enjoy!
Ask Pat (1.0) was a show I started back in 2014 in which I a…

SPI 310: The Secret to Superfans in Two Words

What exactly is a superfan? Glad you asked! Today I’m offering some tips and blueprints for building a thriving community of superfans who will boost your online business to the next level.
I also have two guests toward the end of this episode—Ma…

My Home Office Set Up and Tour

What’s up, everybody? I’m so excited, because today I’m taking you on a tour of my home office!
Whether you work from home or a coffee shop or somewhere else, you’re going to get a couple things out of this post.
First, you’re …

How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought  [click to continue…]