Recruitment Strategies Starter Guide: Learn the Basics

When hiring for your company, having a recruitment strategy brings in more qualified candidates. It saves you time and money while increasing efficiency among your hiring staff and helping you find the right applicants sooner. You need a recruitment strategy tailored to your company, so knowing how to create one by using the right tools and taking the right steps is vital to how your hiring process will go.

What Are Recruitment Strategies?

A recruitment strategy is a hiring plan that works to target and attract your ideal candidates for the role. It opens more opportunities to hire exceptional talent that fits your business needs and company culture.

The right recruitment strategy varies based on your business and hiring goals. Your strategy should lay out important parts of the hiring process to clearly define the role you’re hiring for, where you want to post the position, when to list the job online, and how you’ll evaluate each candidate. A recruitment strategy works to standardize the hiring process so that all candidates and criteria get evaluated equally.

A screenshot showing a heading on the left that reads “Recruit quality candidates with Zoho’s all-in-on talent acquisition solution” with text and buttons to sign up or request a demo below. On the right is a person sitting cross-legged with a laptop on one knee, a crown drawn on their head, and a steaming drink at their side.
Zoho Recruit is an asset to your recruitment strategy as a powerful ATS.

The same recruitment strategy won’t work for every business, so it’s important to take the elements that benefit yours most and use them to your advantage. For example, you’ll want to consider which platforms and methods work best for finding candidates in your industry.

Many recruitment strategies involve hiring a contract recruiter as an expert who knows where and how to find the right people for your company. You can also use recruiting software, like Zoho Recruit, to make the process even easier.

A good recruitment strategy will connect you with passive candidates and let them know you need their skills and talents. It will also attract high-quality applicants who are actively searching for positions like the one you’re hiring for. Instead of throwing your posting into the void, a recruitment strategy customizes your hiring process.

Benefits of Having a Recruitment Strategy

You’ll see immediate benefits throughout the hiring process with a proactive recruitment strategy. The right one will drastically cut down the time you spend searching for qualified candidates, as well as the time spent on repetitive tasks like sorting resumes.

Because you will have more accurate knowledge of which candidates fit your company, you’ll spend less time conducting interviews. You’ll likely have to interview fewer candidates before you find a good fit. By clarifying the role and your expectations in the job posting early on, your candidates will come in with a better understanding of what you want, leading to better communication during your interviews.

A screenshot showing a header on the left that reads “Find talent and let talent find you” with text beneath it against a white background. On the left are colorful bubbles with portraits of three different people in them.
Zoho finds your talent fast with its advanced recruitment tools.

Along with greater efficiency, you’ll have more successful interviews that give you a better idea of which candidates have the most experience and compatibility with the position and company. You can also ask better questions, evaluate candidates more accurately, and set clearer expectations.

A recruitment strategy gives you access to more candidates in niche spaces to create more lasting connections. For example, if you connect with prospects at a job fair and they sign up for your newsletter, they are more likely to remember you when you’re hiring for another position.

Perhaps most importantly, you make better hiring decisions. As a result, your recruitment strategy has the lasting benefit of employee retention. When you hire an employee who is a good fit, they stay with the company longer because they know what to expect when they accept the job.

Recruitment strategies help you hire new talent faster and prevent other employees from burning out. That means those employees are also more likely to stay with your company. You create an environment where employees feel valued by fulfilling their expectations and being consistent with your processes, including hiring.

What You Need to Get Started with Your Recruitment Strategy

Whether you hire a contract recruiter or keep things internal, recruiting software helps you keep track of what you post, where you post it, and when you posted it. Zoho Recruit is a great Applicant Tracking System (ATS) that shows your progress and organizes the hiring process.

Zoho Recruit shows you who’s applied, where they are in the process, their skills, and other relevant information. This becomes an asset when you have a lot of applicants, as it saves time for hiring staff and improves productivity.

A screenshot showing a header in the top left corner that reads “Hiring Pipeline” with text below it. On the bottom right are several tabs representing different parts of the hiring process with a table beneath to show how many applicants are at these different stages.
Zoho Recruit has tools to kickstart your hiring process, no matter what stage you’re at.

When you first create your recruitment strategy, determine your hiring needs before anything else. This gives you insight into what you should put in the job listing, helps you find the best job boards, and leads you to the most qualified candidates. You’ll want to include the hours, salary, benefits, and duties for the position, along with relevant company information and anything else your candidates need to know before they apply. Have this information on hand when you speak to potential contract recruiters, too.

Make sure you choose the right contract recruiting firm if you go this route—and it does benefit you to work with an expert. Each firm has different niches and specialties within those niches. Choosing the best fit not only for your industry but for your company is a game changer.

How to Find the Right Software for Recruitment

A good ATS helps you process applicants more efficiently and shows you the best ones based on the skills you’re hiring for. It keeps your applicants organized in its system, sorts resumes, and tracks the interview process for each person.

Your recruiting software should simplify your hiring process and solve the problems you spend the most time correcting manually, like resume screening. It should also integrate seamlessly with other tools you use in order to streamline the process. 

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Zoho Recruit makes it easy to meet your candidates where they’re at online with social media recruiting tools.

When searching for the best software for recruiting, consider a solution that helps you source applicants, increases candidate engagement, and keeps candidates informed during the hiring process. You’ll want a system that can screen applicants and resumes to help you choose the most qualified candidates to interview. Some software even manages the actual hiring stages for new employees.

Zoho Recruit is one of the best ATS solutions to support your recruitment strategy. It keeps track of everything for you with features that keep you and your candidates in the loop. With its more advanced packages, you can also send out job offer letters, organize onboarding paperwork, and generate reports for your hiring process.

Zoho Recruit has a Standard package for $25 per user per month, and you can upgrade with a $25 jump in price to its Professional and Enterprise plans. Standard has plenty of hiring resources to make the process more efficient, including candidate sourcing and resume management. It also integrates well with other platforms for a cohesive candidate search.

The more advanced plans add more in-depth capabilities, including portal management, candidate assessments, and custom functions. It’s designed to bring in more qualified candidates, so you hire the cream of the crop.

Best Strategies for Recruitment

Not all recruitment strategies work for every company. For example, a business looking for a manager at an IT company will probably need to use a different approach than a biotech company hiring for an entry-level lab position.

A contract recruiter can help you determine the best places to search for your candidates and the right approach for your specific company. The best recruitment strategies involve combining a few different tactics for a comprehensive approach.

Before you post your job, create a description that stands out among the others in your field. Have a specific job title that interests applicants while immediately offering basic relevant information about the position.

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Zoho Recruit has solutions to tailor your recruitment strategy to your industry.

Write an overview of the position that provides information about your company and the role you’re hiring for. Don’t forget to include the core responsibilities and expectations of the role. Many applicants also want to know about the company culture, so be sure to include that, too, as it narrows the playing field and encourages people who want to work in that environment to apply.

Use social media to find applicants on LinkedIn, Twitter, or Instagram. Your strategy should also include checking resumes that potential candidates have posted online. Look at people who are already working in similar roles, and circle back to past candidates if you had applicants that weren’t right for other positions.

You should claim your company page on sites like Indeed to demonstrate engagement and a more official presence. Attend industry meetings and events, such as job fairs, where you’ll find more candidates looking for work in your field.

Lastly, your presence as a company matters even while you’re interviewing. It’s not just about having an official stamp online.

When your candidates come in to interview, treat them like you want them there. Be enthusiastic, respectful, and hospitable. Offer your contact information at the end, so they can reach out with questions during the hiring process, especially if you invite them to take further steps. Covering all your bases with a recruitment strategy means you’re more likely to see success faster and spend less time searching for your ideal employee.

Recruitment Strategy Trends

As with the job market itself, recruiting goes through trends over time. What worked for your company a few years ago may not be as effective now, and it’s important to research these trends—or hire someone who knows them—before you start recruiting. Catering to these trends makes the hiring process faster and shows more applicants your posts.

Right now, recruitment marketing matters. We touched upon it in the last section, but this strategy essentially uses broad marketing strategies, like social media and SEO, to attract and find ideal candidates while enticing them to apply to your company or organization. More employers today are targeting younger generations, too, which means meeting those people where they are online and in the world.

A screenshot showing a header that reads “Targeted recruitment demands targeted solutions.” Below the header are two images, each taking up half the space. On the left is a blue box that reads “For Staffing Agencies” with a hand holding pages with portraits on them. On the right is a peach-colored box that reads “For Internal HR Teams.” It shows two people’s hands clasped. One hand is coming out of the middle of a page.
Zoho Recruit works for staffing agencies and HR teams to keep up with changing recruiting trends.

Companies are also implementing more practices that will attract employees, including remote work opportunities, flexible schedules, and payroll, and using virtual, AR, and AI technology to onboard, train, and support employees in their work. More employers have shifted their focus to ethical leadership, inclusion, and equity in the workplace. This shows many applicants which companies they may feel safer and more comfortable working for as they devote attention to employee needs. Throughout the pandemic, the gig economy boomed, so more companies are now hiring for project-based work, too.

Paying attention to these recruitment strategy trends and how they evolve will keep you ahead of competitors so that more people see your jobs and apply. Using recruiting software like Zoho Recruit is vital to keeping up with these trends, and it’s part of the supportive technology more companies are adopting.

Zoho Recruit helps you sort applications, automate hiring tasks, and directs you to the best candidates who then become star employees. While some people view technology as detrimental to the workforce, platforms like Zoho Recruit make a difference in hiring the right talent where it’s needed and take the guesswork out of the hiring equation.

How to Know if Your Recruitment Strategies Are Successful

If your recruitment strategies succeed, you’ll see it in your hiring efficiency, candidate quality, and even employee retention. Your hiring team will spend less time screening and filtering resumes, in part thanks to software like Zoho Recruit that does it for you. This software is one of the easiest changes you can make to improve your recruitment strategy, and it will help beyond the hiring process.

With a more tailored recruitment strategy, you’ll see more qualified candidates who suit the role and your company or organization culture come through. The hiring process will feel less like a drag and more like you’re making real progress on your search based on your candidates and interviews.

A screenshot where the left side are two pages with portraits and lines indicating text on them. They are stamped with a smiley face and have four stars above them. A hand is holding one page. On the right is a header that reads “Benefits of a robust recruitment solution” with benefits listed below.
Zoho Recruit is a comprehensive recruitment strategy solution that leads your hiring team to success.

Hiring candidates best suited to the position increases the likelihood of the employees you hire staying with your company. As a result, you have to hire for fewer positions and less often, as employees feel they fit their roles and your company meets their expectations.

It saves your business money when you spend less of it on recruitment, and you free up more time for your employees to work on more important tasks. You pay less to keep your job on job boards and have fewer expenses related to hiring new employees when the same ones stick around for years.

Final Thoughts about Recruitment Strategies

Recruitment strategies take your hiring process to the next level by showing your job postings to the right candidates and making it easier to seek out high-quality applicants. They bring in more qualified employees, make the hiring process more efficient, and boost employee retention when your strategies target the right people. Plus, with some simple changes, including using recruiting software like Zoho Recruit, you can transform your hiring process immediately.

Implementing a recruiting strategy means researching current recruiting trends, doing recruitment marketing, and sometimes hiring a contract recruiter, especially if you don’t have in-house staff dedicated to these tasks. A recruitment strategy will save your business time and money while allowing your staff to focus on other tasks. It works to make your hiring process and your business more cohesive while putting you ahead of your competition.

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