Author: Neil Patel

Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy.  [click to continue…]

Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy.  [click to continue…]

With the holiday season quickly approaching, your business needs to take steps to prepare for a potential surge in sales. But you can’t assume people will buy from your brand during the holidays if you sit back and do nothing. The brands able to recognize the latest marketing trends will have success in the coming months.  [click to continue…]

Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can expect to  [click to continue…]

As an ecommerce shop, you always need to come up with new ways to increase your revenue. But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case. In fact, there are plenty of ways to increase revenue without acquiring new customers.  [click to continue…]

As an ecommerce shop, you always need to come up with new ways to increase your revenue. But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case. In fact, there are plenty of ways to increase revenue without acquiring new customers.  [click to continue…]

Is your pricing page designed to drive conversions? There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses. On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you  [click to continue…]

In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. Your efforts have helped you  [click to continue…]

Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.  [click to continue…]

Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.  [click to continue…]

You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort trying to improve their organic  [click to continue…]

As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you. This is especially important for businesses operating as B2B  [click to continue…]

Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking  [click to continue…]