Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake [click to continue…]
Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. …
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If your sales are starting to plateau or decline, you have to develop a new strategy to get a cash …
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It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought [click to continue…]
It’s no secret we’re living in a mobile world. We’re hoping that by now, most of you have recognized this …
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Not every business is a household name. If you’re a small or medium-sized company, promoting yourself and competing with the …
How to Use Micro Influencers to Increase Your Product Credibility Read More »
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Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump …
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How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, …
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You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective [click to continue…]
First impressions matter. When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates. I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website. If you’re seeing a boost [click to continue…]
Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your existing customers to help bringContinue reading 
Want to just get started? Click here to sign up for LivePlan and write a business plan today. Anyone can …
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The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of [click to continue…]
To be a successful marketer, you need to come up with ways to engage with your audience. The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers creating social proof of [click to continue…]
By now I’m sure you know how important it is to have an active presence on social media. You’ve been posting more often and trying to engage with your followers. This is great, but you need to make sure you’re not overlooking the small stuff. Often, I see business pages with cover photos that look [click to continue…]
