15 Free Google Tools That Will Enhance Your Marketing Strategy

When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more  [click to continue…]

How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across  [click to continue…]

11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have  [click to continue…]

How to Grow Your YouTube Channel with These 12 Tools

When people talk about social media, the first networks that come to mind are usually Facebook, Instagram, and Twitter. While YouTube may not be your first thought, it needs to become a priority for you moving forward. Whether you’re a business, Internet personality, or social influencer, your YouTube channel will help you increase sales with  [click to continue…]

How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can expect to  [click to continue…]