How to Build a High-Converting FAQ Page on Your Website

FAQ pages represent a crucial component of the customer conversion funnel. Anyone who lands on this page has already identified the need for whatever you’re selling and is now entering the consideration phase of the purchase process. Your FAQ page can provide them with the information required to finalize their buying decision. However, I seeContinue reading

The Ultimate Guide to Content Marketing For Ecommerce Websites

Content marketing has arguably become the biggest buzzword in the marketing industry today. It seems like you can’t have a conversation with a business owner who has an online presence without the term being brought up. Every online “expert” claims to hold the secret to content marketing. But the reality is this. Like most marketing  [click to continue…]

8 Common Email Marketing Mistakes to Avoid in 2019

It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those of you who are struggling with your email strategy, there’s a good chance  [click to continue…]