The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.  [click to continue…]

How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought  [click to continue…]