Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also feel a bit overwhelming once you get into it. After consulting on Google Analytics for years, both independently and as the head of marketing at an analytics startup, I have 10 customizations I consider vital [click to continue…]
WordPress is the most popular content management system. Period. If you have a WordPress site — which you should if your site is a content site — you know how many plugins are available on this platform. There are thousands, literally thousands. I did a search today to see how many WordPress plugins there are. The [click to continue…]
How can your website visitors contact you? It’s a simple question, yet I see so many sites with complex solutions. Take a moment to put yourself into the shoes of a user navigating your website. For one reason or another, they have decided they want to reach you. This person shouldn’t be forced to find [click to continue…]
I have a major disclaimer before we begin. A good part of my career has been working for some of the folks in this list. In fact, I was personally responsible for setting annual revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You [click to continue…]
I have a major disclaimer before we begin. A good part of my career involved working for some of the folks on this list. In fact, I was personally responsible for setting annual revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You ToContinue reading 
I started my first blog to avoid getting a job. I’m completely serious. I was coming to the end of my undergraduate degree in international affairs and the thought of getting a job at the state department or in journalism sounded like a horrible idea. So I learned how to start a blog and built [click to continue…]
When it comes to creating your own blog, you have two options. There are pre-built platforms like Medium, LinkedIn, Facebook, Instagram, etc. These can be considered blogging platforms, and with them you can get started right away. There are obviously cons to these, but one pro is that these platforms come with built-in audiences. I’ll [click to continue…]
If you search for “gallery” on the WordPress plugins page, you’ll see nearly 3,000 results to choose from. To say that number is overwhelming is an understatement. Who has time to go through all of those plugins to determine which one is the best? Fortunately, you don’t have to. I’ve narrowed down the list to [click to continue…]
If you search for “gallery” on the WordPress plugins page, you’ll see nearly 3,000 results to choose from. To say that number is overwhelming is an understatement. Who has time to go through all of those plugins to determine which one is the best? Fortunately, you don’t have to. I’ve narrowed down the list to [click to continue…]
Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most importantly, gets high rankings in the search engines? If you are trying to create a popular blog, here are the 11 essential elements (and examples of each) that you need [click to continue…]
Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most importantly, gets high rankings in the search engines? If you are trying to create a popular blog, here are the 11 essential elements (and examples of each) that you need [click to continue…]
In order for your website to be live on the Internet, it needs to be hosted. If you’re creating a website for the first time, move “set up hosting” to the top of your to do list, if it’s not already there. Already own and operate a website? Did you rush into a plan without [click to continue…]
There are so many components to a killer website design. But all too often I see people overlook minor details, like typography. I know what some of you might be thinking. How important can a website’s font really be? Believe it or not, something as simple as choosing the right font can have a major [click to continue…]
In this guide, we’re going to discuss some key ways you can build traffic to your blog once you have your social media communities established. It’s part of the complete guide to building your blog audience. Most people assume that social media sharing is easy. Yet many blog owners find that it requires quite a bit [click to continue…]
What’s your favorite piece of social media real estate? A Twitter or Facebook profile? Although those are great, the very first thing I would start with is a blog. Why? Because companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic. And the stats get even [click to continue…]
