Every ecommerce sale can be tied to a decision made by the consumer. There’s a moment in the customer journey process that sways people to buy or pass on a product. What defines this moment? I often get asked what makes or breaks an online purchase. If you don’t know the answer to this, thenContinue reading 
Every website in existence is hosted on the Internet. But not every website is hosted the same way. If you’re starting a new website for the first time, it’s normal to have some questions about what web hosting is and how it works. You definitely want to learn about the different types of web hostingContinue reading
SiteGround has one of the top reputations in the web hosting industry. Over 2 million domains are hosted on the platform. That’s one of the many reasons why SiteGround made my list of the top web hosting services on the market today. For those of you who are new to hosting your website with SiteGround,Continue reading
Artificial intelligence has been trending upward for years now. In fact, according to Google Trends, the search term piqued back in January 2018. AI is being used for all different types of applications and technology. In the past, I’ve covered the marketing skills you need to survive in the age of AI. That’s because marketersContinue reading
If you currently have a website or plan to build a website, CSS is definitely a term that you’ve come across. But for those of you who don’t know how to code and don’t have any development experience, it can be a little confusing. Let me start with the basics. CSS stands for cascading styleContinue reading
Unlike some of the other web hosting providers on the market, iPage isn’t as well-known. But the company has been around for more than 20 years and hosts over one million websites with its two data centers. If you stumbled upon iPage for web hosting, it’s probably because you were looking for an inexpensive hostingContinue reading
The ecommerce industry is booming. It seems like everyone is coming up with different ways to get into this space. But when we think of ecommerce our minds typically don’t jump to food. Most entrepreneurs seem to focus their efforts on inventing or modifying a new product that can solve problems With that said, there [click to continue…]
Anyone can create a website. Just because you own or manage a website, it doesn’t automatically mean that you’re a natural born designer. But the design and layout of your website will have a huge impact on its success. In fact, 48% of people say that the design of a website is the top factor [click to continue…]
There are nearly 1.7 billion websites worldwide. This number continues to grow each day. What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s the thing. You can definitely build a website without [click to continue…]
Everyone’s heard of “the cloud.” Broadly speaking, the cloud refers to remote storage. For example, you can store pictures from your smartphone or documents on your computer to a cloud storage space like Google Drive. This is different than storing files locally on something like an external hard drive. I’m sure you’re familiar with both [click to continue…]
It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those of you who are struggling with your email strategy, there’s a good chance [click to continue…]
Squarespace is one of the most popular website builders available on the market today. It’s a quick, easy, and legitimate way to get a new website up and running from scratch. Anyone can build a website with Squarespace. You don’t need to be too tech-savvy, know how to code, or have any prior design skills [click to continue…]
So you’re ready to build a website but don’t know how to get started. Don’t worry; we’ve all been there. One of the first steps is finding the best website builder to meet your needs based on the type of website you’re trying to create. But if you run a Google search for website builders, [click to continue…]
Creating content is hard work. It takes time, effort, and resources to make landing pages, write blogs, build custom infographics, and create videos for your website. But all of that hard work will go to waste if people aren’t navigating to your site. Creating the content itself is only half of the battle. Now you [click to continue…]
In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should stay the course and continue [click to continue…]
