15 Free Google Tools That Will Enhance Your Marketing Strategy

When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more  [click to continue…]

How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across  [click to continue…]

11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have  [click to continue…]

B2B Marketers’ AI Expectations 2018-19

Artificial intelligence has created a lot of buzz lately, and for good reasons. Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses. I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right?  [click to continue…]

SPI 343: Some Big Business and Life Updates—Lightning Round Style!

I’ve got a lot of updates for you! Here’s what’s going on with my first physical product launch, FlynnCON1, and my income reports, plus what’s on the horizon for 2019.SPI 343: Some Big Business and Life Updates—Lightning Round Style! from The Smart Pas…

SPI 342: What You Need to Know before Hosting a Conference (with Ronsley Vaz)

Want to run a live event? Let the creator of the We Are Podcast conference, Ronsley Vaz, give you the inside scoop—from navigating cashflow challenges to booking speakers and everything in between.SPI 342: What You Need to Know before Hosting a Confere…

SPI 342: What You Need to Know before Hosting a Conference (with Ronsley Vaz)

Want to run a live event? Let the creator of the We Are Podcast conference, Ronsley Vaz, give you the inside scoop—from navigating cashflow challenges to booking speakers and everything in between.SPI 342: What You Need to Know before Hosting a Confere…

How to Use the 2018 Holiday Season to Drive Sales

With the holiday season quickly approaching, your business needs to take steps to prepare for a potential surge in sales. But you can’t assume people will buy from your brand during the holidays if you sit back and do nothing. The brands able to recognize the latest marketing trends will have success in the coming months.  [click to continue…]