The world of technology is constantly evolving. As a marketer, you need to stay up to date on new advancements that could benefit your company. You don’t want to be left behind while your competitors forge ahead by adapting to the new world. In my consulting work, I often see marketers and business owners who [click to continue…]
If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win [click to continue…]
Want to jump straight to the answer? The best free web host for most people is Wix or Awardspace. Free web hosting isn’t the best option for most people. For business purposes, it’s almost never a good idea. But if your needs are simple and you don’t want to lay out any money for yourContinue reading 
When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more [click to continue…]
What does it take to create a successful software tool? JungleScout Founder Greg Mercer shares the inspiration, strategies, and marketing effort that scaled his company to a team of nearly 100, plus what he would do differently if he had to start all o…
To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across [click to continue…]
How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have [click to continue…]
Artificial intelligence has created a lot of buzz lately, and for good reasons. Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses. I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? [click to continue…]
Tom Gerhardt and Dan Provost—the brains behind Studio Neat—break down strategies and tactics for a successful Kickstarter campaign. They would know; they’ve crushed it with over nine campaigns!SPI 344: How Studio Neat Became Physical Product Rockstars …
A high quality web hosting provider needs to have three things: Fast, secure technology that has what your website needs to run well Hosting options that give your business room to grow Fast access to customer support that knows what they’re talking about, and a huge catalog of nuanced self-help content InMotion and SiteGround, our [click to continue…]
Want to jump straight to the answer? The best tool to grow your YouTube channel for most people is TubeBuddy …
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I’ve got a lot of updates for you! Here’s what’s going on with my first physical product launch, FlynnCON1, and my income reports, plus what’s on the horizon for 2019.SPI 343: Some Big Business and Life Updates—Lightning Round Style! from The Smart Pas…
Our recommendation for most people is Shopify because it offers the most value of any ecommerce platform. Try Shopify free for three days, no credit card required. It’s never been smarter to start an ecommerce site. The best ecommerce platforms make it so easy for online sellers in every industry. Common troubles like inventory sizeContinue reading
Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. [click to continue…]
Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. [click to continue…]
