Build Passive Income & Wealth

Everyone has a story, what’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it  [click to continue…]

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,  [click to continue…]

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a  [click to continue…]

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales. Sometimes all you need to do is make subtle changes to  [click to continue…]

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look  [click to continue…]

Content marketing is an absolute necessity for brand survival in 2018. So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating. You’re putting so much time and effort into this, so why aren’t you  [click to continue…]

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another  [click to continue…]

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They have excellent writers who know  [click to continue…]