How Google Works
Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but …
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7 Tips for Increasing Your Click-Through Rates on Facebook
If you want more traffic from Facebook, you have to focus on getting more shares and likes, right? Although that’s …
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10 Lessons Seth Godin Can Teach You About Blogging
Ever since we started in business, we’ve loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, …
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How to Make Custom Images for Your Blog Posts Without Hiring a Designer
The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, …
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How To Get Testimonials and Use Them the Right Way
Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance …
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17 Ways To Social Proof Your Brand
Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead …
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16 Tips To Improve Your Pricing Page
Is your pricing page designed to drive conversions? There are some common problems we see all the time when we’re …
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12 Tips to Increase Webinar Conversions
We know that you understand the power of blogging and building an email list. But the next step is often …
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How to Close the Deal with Your Copy
How do you close the deal with your copy? This question is important because you can end up writing excellent …
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Are Website Carousels a Good Idea or Not? Here’s How To Tell
In short, website carousels are generally not a good idea—just like opening an article with 10-year-old statistics (but we’re doing …
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10 Vital Customizations to Make in Google Analytics
Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also …
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Every Useful Navigation Menu Does These 7 Things Really Well
Nearly 40% of first-time visitors look at a website’s layout or navigational links when they land on a page, and …
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The Complete Guide to Building a Successful YouTube Channel
There are opportunities everywhere for content marketers. Different channels, different types of content, and different websites. One that we think …
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37 Conversion Rate Optimization Tips
Everyone talks about building traffic. That’s fine, but it’s not the end of the story. If you don’t convert your …
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8 Powerful Takeaways from Eye Tracking Studies
When it comes to data, we’re convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends …
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