A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads. You might say that’s a lot of money. It was. But I learned some valuable lessons. I learned which platforms and networks work best for targeting which audiences with whichContinue reading 
Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of. The only problem is thatContinue reading
Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. OnContinue reading
The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I simply stumbled upon it. Before I go into how I built an SEO agency and made millions from it, let me give you a quick background on how I stumbled upon it… The firstContinue reading
Event marketing is emerging as a top marketing strategy for online entrepreneurs. Here’s why.
The post Event Marketing: The Next Big Marketing Strategy for Online Entrepreneurs appeared first on Smart Passive Income.
In this guest post by N.G. Gordon, you’ll learn the ins and outs of influencer marketing.
The post Influencer Marketing 101: The What, Why, and How Not To Go Wrong (with Examples) appeared first on Smart Passive Income.
With over 190,000,000 visitors going to Twitter each month, you would be silly not to leverage it. But you already know that… So, the real question is: “How do you gain traffic from it?” When Twitter first came out, gaining traffic from it was simple. All you had to do was sign up, and peopleContinue reading
To most people, .edu and .gov are just another top level domain. But to SEOs, those three letters mean so much more. While many people in the SEO world doubt the fact that search engines give .edu and .gov site backlinks special superpowers, we can all agree that sites on .edu and .gov domains haveContinue reading
Contrary to popular belief, email marketing is not dead. In fact if you want to maximize your business’ profit, there’s one thing you need to know: email marketing has a return on investment (ROI) that beats any alternative—by a lot. Research shows that 99% of consumers check their emails every single day. Between personal email addresses,Continue reading
It doesn’t matter what type of company you have or what industry you’re in, email marketing needs to be a priority for your business. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. That said,Continue reading
Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? I’m making the case that socialContinue reading
Digital marketing is one of the most lucrative industries in the modern world. I’m not saying that just because I happen to be in that industry. I’m saying that because it’s true. With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you canContinue reading
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see aContinue reading
A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. It’s most commonly associated with pay-per-click ads like Google Adwords, where you can drive traffic to a specific URL that has been designed to receive those visitors. The problemContinue reading
Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they complete their first transactions? YouContinue reading
