Social media marketing is no longer optional for small businesses in 2023. We see this problem all too often when …
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The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid …
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Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your [click to continue…]
There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and cost-effective marketing strategy. In fact, [click to continue…]
It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper. In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience. As a business owner, you need to recognize this and adjust your approach accordingly. [click to continue…]
Ideas are a dime a dozen. Everyone has them. Some ideas are great, and others could be improved. As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business concept. If you [click to continue…]
In the past, we’ve told you to keep an eye out for the top marketing trends. But now we want …
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How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font can be tough. [click to continue…]
We write a ton of blog posts for our websites. Writing has become a major part of our life throughout …
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The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business [click to continue…]
We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always go as planned. [click to continue…]
Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. [click to continue…]
As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retainingContinue reading 
Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re [click to continue…]
Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and tablets because they use these [click to continue…]
